Because getting up at the normal time at this time of year feels a lot like a lie-in - we just made our our Early Pedals kick off a little earlier. Then you have even more of the day to be smug about it.
There's a lot to be said about an early workout - get up, get it done; attack while your willpower's high, wake up your metabolism, and be in virtue credit for the rest of the day.
See how much we care for you?!